Improve user experience with IoT-enabled retail solution

Today, traditional brick and mortar retailers are struggling to survive in a market where e-commerce businesses are thriving. Traditional retailers lack a solution that can engage, retain and ensure the safety of their customers.

Hence, the retail industry is undergoing a revolution driven by customer expectations of convenience, personalization and safety throughout digital and physical properties. At the same time, gathering, combining and managing shopper data across all these touchpoints is complicated.

Avnet’s Smart Retail solution helps businesses analyze their corporate strategy and develop a full-fledged plan to attract customers to their store, connect them with products and increase overall profitability.

Key Challenges

  • Attracting/retaining customers

  • Reaching your target audience

  • Understanding customer preferences

  • Analyzing purchase history

  • Customer feedback

  • Strategic marketing plan

Let’s see how it works

Our IoT-based contextual marketing solution identifies when your existing customers will be in the vicinity of the store’s location.
Once the customer is in the geofence area, he/she will receive a notification that can either inform the customer about current promotional offers or about the trending products of the store.
After the geofence campaign message, if the customer enters the store, he/she will receive a welcome message.
Our Smart Retail solution can also identify which products are picked by the customers and can send a detailed description of the product to the customers’ smartphone.
Customers can purchase the product by making payment directly from their smartphone.
When customer reaches the exit point, the IoT-enable retail solution can thank the customer on the store’s behalf.


Our Smart Retail Solutions are built to provide you a better understanding of customers through easy and convenient in-store experiences. This also generates greater customer loyalty and better business outcomes.

Comprehensive analysis gives you purposeful insights into your campaigns. Help your management with effective decision-making and gain comprehensive and purposeful insights for in-depth analysis of your campaigns.

  • A fully connected system to provide real-time data
  • Predictive analytics to keep stores stocked and anticipate potential problems.

With Smart Retail you can create customer groups based on their behaviors, interests, context and location so that you can deliver the right message to the right person.

Deliver customized and interactive media content directly to your customers’ devices with Smart Retail. Arouse your customers’ curiosity and drive sales with promotional vouchers, announcements and automate your marketing with personalized scheduled campaigns.

Two-way conversation is a core of any business and thus Smart Retail works with you to find the easiest ways to listen to your customers no matter where they are. With Smart Retail you can establish a customer dialog, involve them in your campaigns and enable them to engage in dialogs.

Create Virtual Zones (geofences) to target your customers at street level or near competitor locations. For best results, combine these with Groups.

Our Smart Retail solution can be used by


The new face of shopping


Maximize your branding potential


Engage and delight your visitors

Benefits of IoT-powered retail solution

  • Smoother inventory management
  • Personalization and localization
  • Smart shelf technology
  • Analyze customers' shopping behaviours
  • Reduce fraud and shrinkage
  • Deliver just-in-time coupons and promotions

Let’s team up to help you engage your customers better and enhance sales